What’s the Importance of Mobile Friendly Websites?
Back in the day when phones could only load a few text websites (slowly), mobile optimization wasn’t a big deal. Most people accessed the internet through their computers. Today’s digital landscape is drastically different. The ratio is now flipped: most web traffic actually comes from mobile devices.
Google has even announced mobile first indexing, so your SERPs rankings are now based on your mobile website and not your desktop one. That means you need to have a mobile-friendly website in order to show up high in SERPs and attract patients to your practice. Depending on how your website is setup, you may be able to make the adjustments yourself. Or, you can hire a qualified website development team to make the necessary changes.
Does Bounce Rate Affect SEO?
When someone visits a page on your website it’s considered a session. If they only view one page and then leave, this is known as the bounce rate. For example, a patient may do a search for “orthodontists near me,” click on a search result, and then spend thirty seconds skimming the page. After getting the information they need, the person exits back to the SERP. This is considered a “bounce.”
A bounce rate of 40% or 50% is considered average. A rate of 70% or 80% (or higher) can be a sign that something is wrong. The reason 50% isn’t something to worry about is that a lot of traffic on the internet isn’t human. There are a lot of bots that will visit your website and some are even from Google.
Google also doesn’t explicitly look at bounce rate when determining SERPs rankings. Even if a visitor only views one page on your website, if they stay on that page for two minutes to read all the content, Google will deem your site more valuable in relation to the keywords you’re targeting.
If you have a very high bounce rate coupled with short viewing times, however, you should use analytics to investigate. One of the main reasons people leave websites is lack of content. A blog is a great way to offer patients valuable information while also encouraging them to explore more of your pages and contact you.
Here are a few other SEO issues to look for to improve bounce rate:
- Poor web site design
- Slow loading speeds
- Poor mobile optimization
- Content that doesn’t connect with visitors
Do Google Reviews Help SEO?
Patient reviews carry a lot of weight for two reasons: they show other patients why they should pick you over other orthodontists, and they let Google know your practice is legitimate. Though other review websites have their place, the reviews you get through Google My Business are top priority for SERP rankings. Google can easily verify reviews done through its service, so businesses with plenty of 5 star reviews receive more clicks and a boost in rankings.
Local search rankings are important for orthodontic practices because all of your patients will come from your city. Google will look at three factors when determining your rank: distance, relevance, and prominence. Reviews fall under the prominence factor.
Don’t be afraid to ask patients for reviews and even send them a reminder email. If you do this on a consistent basis, you will soon have a frequently-updated stream of reviews coming in.
What Makes a Trustworthy SEO Company?
Because you need to focus on providing care for your patients, hiring an SEO company can ease the stress of trying to manage a website by yourself. Orthodontic search keywords often get less search traffic than general dentists (2,200 local searches per month compared to 62,000), meaning that orthodontic specialists are competing for less patients in the same market. An SEO company can help you outrank your competition and increase business.